How It Works

Make your direct mail campaigns strong with Omni-Channel engagement.

Design and Customize

  • Design your direct mail piece using all response channels, including phone, text and landing pages.
  • Customize your call response process and flow.
  • Customize your SMS response process and flow.
  • Customize your URL/PURL Landing Pages visual presentation and process.
  • Customize your Lead Notification email fields and visual presentation.
  • Use our campaign specific landing pages to generate leads for print and all digital traffic.

Integrate

  • Let our online system append your mailing list data file with our Intelligent Pin-Codes, SMS enabled toll-free numbers, and URL/PURL.
  • Send the enhanced data set to your printer with all the of the static and variable fields in one simple file.
  • Integrate your Facebook Pixel ID to harvest all of your URL/PURL visitors.
  • Send our campaign specific landing page URL’s to your digital team for banner ad integration or let us serve Banner Ads to all of your direct mail recipients.
  • Leverage your unique variable data – name, location, demographics, purchase history and interest – to create a compelling mail piece.

Deliver

  • Deliver your message to the target audience with dual mode.
  • Get real time lead notifications by email on any device.
  • Transfer calls anywhere.
  • Post leads into third party CRMs in real-time at any point of the response process.
  • Customize and utilize the Pintraq Lead Manager.
  • Deliver leads and lead notifications from your digital marketing.

Knowledge and Measurability

  • Manage and measure each lead generated, forever.
  • Review zip code reports and find out what geographic areas respond best to your offerings.
  • Review precise lead response percentages to see exactly how many leads you are generating on each individual direct mail campaign.
  • Know how many people are responding to each response mechanism and learn the customers preferred method of communication.
  • Knowing that a lead is generated for every solicitation response provides an environment for attribution and accountability.
  • See your lead to sales conversion percentages and calculate your ROI.